I worked on Boots (Walgreens Boots Alliance) for three years helping to establish the brand as a global health & beauty icon.

I spent a lot of time getting under women’s skin generating what we coined “goose bump insights” across categories ranging from No7 beauty to hearing aids (our most effective ad : )

The multi-award-winning ‘Here Come The Girls’ campaign was Boots’ most successful ever. It increased ROI by 185% and generated a £285 million profit for Boots, securing its position as the market leader.

It also became a national earworm.