Awards, Speaking & Writing

Triple Cannes award-winner, two-time Favourite Website Awards, APG Strategy Silver, MRS Best International Research, among other things.

Invited to speak at SXSW, Advertising Week, Contagious Live & Canvas8 Expert

Journalist & Commentator for The Face, Vogue, Forbes, Fast Company, Wallpaper*, The New Abnormal Podcast, and my own teen magazine



Troy Ruhanen, President & CEO, TBWAWorldwide

“Sarah is an exceptional global strategy leader with a unique ability to help brands grow through cultural impact. She made a huge and lasting impact on our global business through the creation of Backslash, driving significant new & organic growth, fuelling disruptive award-winning work, and connecting our people across 323 agencies and 50 markets. Sarah leads with vision, collaboration, entrepreneurship, hard work and laughter. If given the chance to work alongside Sarah, do not miss the opportunity.”


Martin Raymond, Co-Founder, The Future Laboratory

“Sarah Rabia is a superb strategist, forecaster, and interpreter of the increasingly complex, and fragment consumer mindset. But more than this, she understands how to report this complexity in very clear, actionable, and – crucially for most brands – strategically profitable ways."


Jessie Wölke, Founder

“When I started working on a difficult brief for a new brand, I knew Sarah was the only person who could bring the level of creativity, cultural know-how and powerhouse strategic thinking I needed, whilst being open-minded to the project challenges. Our collaboration is some of the best work I've done. I cannot recommend Sarah enough.”


Susan Hosking, Executive Creative Director International, Mother

“I had the pleasure of working with Sarah back when she was at Mother, and I’ve missed her every single day since. Sarah devised truly innovative strategies that propelled even the most fusty brands into cultural relevancy. Clients loved her for the power she had at transforming their brands. Creatives loved her because she set them up for greatness.”