Projects currently in development:

1. Google

I was invited to develop Google's global social and editorial strategy, and consult on its 2025 marketing strategy, with a focus on Gen Alpha & Z.


2. Hinge

I was Strategy Lead on a global AI-led product and marketing innovation project targeting Gen Z and marginalised audiences.


3. Jessie Wölke

I was Strategy Partner to an experienced beauty founder. We developed a new menopause brand from concept, to investment, through to agency management.