Projects currently in development:

1. L’Oréal Ventures

I was Brand Lead on a disruptive new beauty tech platform. Responsible for developing the brand strategy, consumer target and content from conception to MVP.


2. Hinge

I was Strategy Lead on an AI-led product and marketing innovation project targeting Gen Z.


3. Jessie Wölke

I was Strategy Partner to an experienced beauty founder. We developed a new menopause brand from concept, to investment, through to agency management.