I have advised Unilever Prestige’s global C-Suite including Hourglass and Murad, on how to market to midlife women and the menopause.

And partnered with Unilever’s Innovation team to research and present future growth opportunities to its marketing and R&D teams.

I have also led the strategy on award-winning campaigns. This is my favourite:

Every laundry brand treats women as cleaners. My strategy was to connect with women's love of clothes.

In Skip, Unilever had created a genuinely innovative product that goes beyond cleaning, it keeps your wardrobe in perfect condition. So we repositioned Skip as a fashion brand, reimagining the laundry market. The award-winning brand relaunch delivered 23% YoY global growth and elevated Skip to No.1 in its lead market.